BRAND DESIGN

CLIMB

climb-Lernferien are a preventive educational programme for children and young adults. For the recruitment of volunteer climb teachers, climb commissions us with a social media campaign. The goal: a modern, trendy image among the primary target group of student teachers. We developed the content strategy and the entire campaign look with animated key visuals, including merchandise, recruiting flyers and social media templates.

SERVICE

Brand Design
Illustration
Animation

YEAR

2020

climb Lernferien Poster Mockup draußen
climb Lernferien Animation grinsende Ananas
climb Lernferien Animation grinsende Ananas
climb Lernferien Animation grinsende Ananas
climb Lernferien Flyer "Endlich etwas bewirken"
climb Lernferien Notizbuch Merchandise
climb Lernferien Flyer
climb Lernferien Postings #endlichferien-Kampagne

CAMPAIGN STYLEGUIDE

SOCIAL MEDIA STRATEGY

For the campaign, we develop the claim #endlichferien as well as concise campaign headlines with which we directly address the target group. The strategy focuses on differentiation from the previous branding and direct traffic generation via Instagram to the campaign’s landing page. Through the social media communication of the #endlichferien campaign we want to significantly increase the reach and the number of applications for the learning holiday offers from climb.

climb Lernferien Case mobile Mockup

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